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D2L Logo Guidelines

Overview

Our company’s official name is D2L. To respect the way that many people know us, we also answer to Desire2Learn. It’s like a person who’s known as Jim but answers to James in certain situation.

When referencing our company, use the preferred D2L logo.

Recognizable and Clear

The primary logo underlines the 2 as the feature, it’s raised 2 represents growth, and we underscore it to highlight our focus on partnerships. Our logo is above all legible and recognizable, and should be shown intact and unaltered whenever possible. An inverted version is offered below for specific circumstances.

Print: .eps
Screen (transparent): .png
Screen (solid background): .jpg

Inverted

In cases where the D2L logo cannot be presented legibly on a dark or black background, the inverted logo should be used.

Download Logo

Print: .eps
Screen (transparent): .png
Screen (solid background): .jpg

Clearspace

The stacked format of the D2L logo is the core of our identity’s design system. It’s best used when given breathing room—as either a focus or sign-off—and should always be displayed with the component elements’ proportions and arrangement intact. Logo clearspace should be approximately the same height as three stacked underlines from under the number 2 in “D2L”.

Minimum Size

To maintain clarity and legibility, the logo should maintain a minimum size of 80px wide.

Additional Uses

There are other logo treatments that can be used when used on a coloured background, or printing limitations.

Knockout

A knockout of the logo is primarily used on a coloured background, but it can also be used on an image background if the background is clean and relatively solid in colour. It can also be used on backgrounds where the green underline isn’t visible, or is hard to distinguish.

Download Logo

Print: .eps
Screen (transparent): .png

D2L Logo Colours

Green

PMS 805C
CMYK: 65 0 100 0
RGB: 52 232 42
HEX: #34E82A

Rich Black

PMS NA
CMYK: 60 40 40 100
RGB: 0 0 0
HEX: #000000

When referencing D2L Brightspace

If you are referring to the Brightspace Learning Platform, you can choose to display the D2L Brightspace logo instead of the D2L logo. This entire experience should reflect the D2L Brightspace colour scheme.

D2L Brightspace

The simplicity of the logos ensures that our touchpoints express quality and confidence. This simplicity enables the flexibility we need to speak with our diverse audiences, but always authentic, friendly, and straight-forward tone.

Download Logo

Print: .eps
Screen (transparent): .png
Screen (solid background): .jpg

D2L Brightspace Inverted

In cases where the D2L Brightspace logo cannot be presented legibly on a dark or black background, the inverted logo should be used.

Download Logo

Print: .eps
Screen (transparent): .png
Screen (solid background): .jpg

Additional Uses

There are other logo treatments that can be used when used on a coloured background, or printing limitations.

Knockout

A knockout of the logo is primarily used on a coloured background, but it can also be used on an image background if the background is clean and relatively solid in colour. It can also be used on backgrounds where the green underline isn’t visible, or is hard to distinguish.

Download Logo

Print: .eps
Screen (transparent): .png

Greyscale

In some cases a single colour version must be used because of printing limitations, in which case a greyscale version of the logo can be provided.

Download Logo

Print: .eps

D2L Brightspace Logo Colours

Orange

PMS 1575C
CMYK: 0 62 86 0
RGB: 255 129 44
HEX: #FF812C

Rich Black

PMS NA
CMYK: 60 40 40 100
RGB: 0 0 0
HEX: #000000

Logo Colours

Blue

PMS 2995C
CMYK: 81 12 1 0
RGB: 6 166 255
HEX: #06A6FF

Rich Black

PMS NA
CMYK: 60 40 40 100
RGB: 0 0 0
HEX: #000000

Print vs. Screen Format

Print

Print files use the CMYK or Pantone colour mode shown below. These files are suitable when providing the logo to professional printers. These files remain crisp and sharp, at any scale. Not everyone has the correct programs to open or view .eps files. Although most if not all professional printers will be able to open an eps.

Screen

Screen files use the RGB and Hex colour modes shown below. These files are suitable for anything you view on a screen. You can us them in programs such as Microsoft Word, or Powerpoint. PNG files will not reproduce well when enlarged. We have provided PNGs at a large size that you can reduce. This ensures the best possible looking logo for your needs.